7.5 Ways to Distinguish Yourself as a Personal Trainer :: IART ...

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1. Only talk training when training ? During a session, most of your time spent talking should be on the muscles, exercises, the way you are doing them and why as well as how this will help your client reach his/her goals. Leave the small talk for after the session. They?re paying you for training, not socializing, even if they want to engage in it.

2. Focus completely on your client ? Don?t get distracted by what others around you are doing. Leave your cell phone off the training floor, and don?t engage in conversations with other members or trainers when working with your client.

3. Record everything ? Take notes during the workout. Other than having a means of looking back on progress and determining where to go in the future this ? in the eyes of your client ? shows you that you care and take their training seriously and that you have attention to detail.

4. Develop your own system ? Trends will come and go, but having your own system of training that has been proven to work time after time will make you sought after, regardless of what?s ?hot.? When a trend dies, so too does your business. Don?t be a trend ? be timeless.

5. Have the answers ? People will come to you only if you can explain to them rationally and in detail how you can help them reach their optimal level of health and fitness. Specify the process of how your system of training gets them from where they are now to where they want to be.

6. Look the part ? Like it or not, consumers will judge your health and fitness by the way you look and not what your yearly physical exam states. They feel that if you?re going to hold them to a higher standard, then you better look as though you hold yourself to a higher standard.

7. Give it away ? One of the easiest ways to build a solid reputation as fitness pro is to freely give away information. The only way people will know whether or not you know your stuff and are worth working with is if they receive intelligent and practical information from you. This could come in the form of a one-on-one conversation, presentation, article, newsletter or various other forms of communication.

7.5. Exceed expectations ? You hear this one all the time, but what does in really mean?

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