With the Wisconsin primary on the horizon, Republican strategists worry that Santorum will stay put, even if he doesn?t halt Romney?s momentum. CNBC?s John Harwood explains.
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ALL CHANGE AT LONDON BRIDGE
Friday 30 Mar 2012 15:37
Network Rail?s proposal for a major redevelopment of London Bridge station has been awarded formal planning consent.
The decision means that from 2018 over 90m passengers a year - a 35m increase - will be able to travel through a brand new, state-of-the-art railway station.
The plans are part of the second stage of the Thameslink programme to unlock much needed capacity on London?s rail network, and allow more services to travel to and through the capital.
By changing the way the station works for passengers and the community, the redevelopment will remove a critical railway bottleneck as well as creating better pedestrian connectivity between Tooley Street and St Thomas Street.
Network Rail?s chief executive David Higgins said: ?Our work will see the transformation of one of London?s oldest and highly congested railway terminus. The London Bridge project is a critical part of the ?6bn Thameslink Programme. It is only by remodeling London Bridge station that we can allow the new fleet of 12-car trains to operate at a metro-frequency on the Thameslink route. The project will also cover over 46 miles of new track laid in the 4.3 mile approach to the station.
?As well as bringing a better rail service to Southwark, we hope that the construction programme itself will help support the local community. How we build is as important as what we build and we are committed to a number of schemes such as local employment, supply chains and community engagement as well as setting up a workplace diversity and inclusion plan.?
New street-level entrances on Tooley Street and St Thomas Street, as well as a permanent 24-hour pedestrian walkway through Stainer Street, will create better connectivity with strong links across the station linking north and south. This further supports the role that the station plays in bringing regeneration to Southwark.
Notes to Editors:
? London Borough of Southwark gave a recommendation to approve the scheme at its planning committee in December 2011
? Early work, including diverting utilities and other facilities, will be undertaken this year, ahead of major construction activity. The station will be built in approximately nine phases of work, beginning in summer 2013 and complete in 2018. The station will remain operational throughout
? London Bridge station redevelopment is a key part of the ?6bn Thameslink programme to allow longer, more frequent train services to run to and through London
? The final station layout will have two dedicated platforms for Thameslink services enabling 18 trains per hour through London Bridge and six further trains through Elephant and Castle to form 24 trains per hour to travel through central London. Further work will also be undertaken further along the line to alter track layouts and relieve a bottleneck on this busy stretch of track
? The first phase of the Thameslink programme, which allows longer 12-car trains to use the Thameslink route, and sees major station redevelopments at Farringdon and Blackfriars, will be completed in summer 2012, in time for the Olympics
? More information is available at www.networkrail.co.uk/thameslink
?
For more information please contact :
?
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When and Where: The Women's Kirin Challenge Cup match between the United States and Japan kicks off in the Yurtec Stadium in Sendai City, Japan, on Sunday at 6.30 a.m. EDT. A live stream will be available on ESPN3. Coverage will also be on ESPN2.
Preview: The U.S. Women's National Team will play the first of its two matches in the inaugural Kirin Challenge Cup against Japan on Sunday.
The exhibition round-robin event features three of the top four teams in the Women's game, fourth-ranked Brazil joining the No.1 U.S. and Japan, ranked No. 3.
But it is the opening match that will capture much of the imagination, featuring as it does a rematch of the 2011 FIFA Women's World Cup Final.
Famously, on that occasion, Japan scored a massive upset by beating the United States on penalties, after it had twice come from behind in dramatic fashion.
The two sides have met again since then, at the 2012 Algarve Cup. Once again, it was Japan coming out on top, inflicting its first regulation-time loss on the United States, 1-0.
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"We have something to prove every time we play Japan," said U.S. coach Pia Sundhage, according to the Associated Press.
Midfielder Carli Lloyd also spoke before the match of the value of this exhibition tournament, as well as the team's desire to set the record straight against the hosts.
"Any time we get to play top teams, it's always valuable," Lloyd said, according to the U.S. Soccer website. "The more quality teams we can play, the better off we will be heading into the Olympics.
"We've lost to Japan the last two times we've played them, and playing them in Japan is going to be a huge match. As a team, there are some things we need to work on, but we can't get better unless we play great teams.
"We don't get these opportunities too often so we have to embrace them and try to accomplish the things we need to do before we get to London."
The match also has extra significance for U.S. coach Sundhage, who will be taking charge of her 93rd game, ranking her third on the list of most U.S. Women's National Team games coached.
As well as giving the U.S. players necessary experience at the top level, the games also will present an opportunity for Sundhage to get a clearer idea of the squad she will be taking to the Summer Olympics.
Sundhage has named the same 23-women squad that went to the Algarve Cup in Portugal this year, but with only 18 players able to make the trip to London, competition for places will be fierce.
"We are ready and well," Sundhage said, according to AP. "I don't think we are as well connected as we will be for the Olympics. We are building up for that."
The U.S. attack will be led by Alex Morgan, who has already hit the back of the net 11 times in just nine matches for the national team this year. Morgan recently joined? compatriot Hope Solo on the Seattle Sounders roster.
Japan will be without its star player -- and the FIFA Women's Player of the Year -- Homare Sawa. But coach Norio Sasaki is still eager to make the most of the two matches before heading to London.
"This is a really important chance for us to beat the United States and Brazil ahead of the Olympics," he said, according to AP. "They are both great teams."
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Online social influence is one of those phenomena that are hard to define, but we ?know it when we see it.?
And social influence is even much harder to track than it is to define.? Businesses are becoming increasingly social in their marketing, sales and customer service using a wide range of strategies, tactics and platforms. Some work, some work better than others.
How big a challenge is measuring social influence online?? The answer lies in why we?re asking the question.? Do we want to know whom influences whom in what ways to get people to buy a certain car, or vote for a certain political candidate?? If that?s the case we?re in for a wild ride because the psychology of individual choice is wide, deep and rich.? We can understand social influence in its correlations?when certain influencers say something we can see a correlated set of responses occurring.
But correlation isn?t the same as causality.? Proving causality means you can specifically attribute when certain influencers say something it causes the following responses.? This is not measurement, its attribution.? And attribution is the real proof of social influence.
Klout and its mongrel brethren have built simple models defining ?influencers? as people whose social messages are repeated repeatedly by others.? Klout then parses these influencers into buckets numbered from 1 to 100 and sells them to Virgin Airlines and other corporations like a PR agency in reverse.
I?ve wondered what the respected minds in data science think about the challenge of defining, capturing and measuring online social influence.? I?ve set out to meet and talk with people who are trying to capture, measure and analyze social causality on the largest scales.
Gilad Elbaz, a Google alum,?has a start up called Factual Inc, which the New York Times profiled last Sunday.??The goal of Factual leaves one gobsmacked: to capture and normalize all the data in the world.? All the data, baby. ??I?m sure that will take a little time and present enough challenges to keep armies of experts on the cutting edges of technology, semantics, and library science.
I?ve been challenged by some to point to organizations and people who are going about the business of measuring social influence and using that to create understanding and then actions based on that understanding.? If Klout is wrong, who is right?
One place to start is in Austin, Texas, twenty-six floors above Congress Boulevard, in the aviary headquarters of Dachis Group. Here, among half-finished offices lined with whiteboards filled to overflowing, are people working to understand the causality in social influence?how can we accurately attribute social communications to influencing real world actions?
Jeff Dachis founded Dachis Group in 2008 in Austin.? The idea behind Dachis Group is consulting with clients about what he calls ?Social Business,? a sweeping change he sees as corporations become more transparent and social.? With this change comes the opportunity to build strong, direct relationships with customers, participating in the marketplace of social conversation.
Dachis is best known as the founder of Razorfish, now the lead digital agency owned by advertising giant Publicis Groupe.?? He saw Razorfish through a successful IPO in 1998, and then the dot-bomb crash before leaving in 2001.? Now he?s on to social, and Dachis Group has become ?a leading strategic consulting firm to Fortune 500 companies about social media, transparency and authenticity.? Interestingly, they consider themselves to be foremost a SaaS and solutions provider.
As a foundation for that strategy, a year ago Dachis announced an ambitious project, the Dachis Social Business Index (SBI) a project to build a data platform that could ingest enormous amounts of social network messages and use them to provide detailed analysis of howbrands and corporations are talked about in the vast social communications ecosystem.
What nascent start-ups like Kred, Klout and PROScore are trying to do to measure ?social influence? of people, the SBI is doing in the online world for global corporations.? And the scale, complexity and analytical capabilities of the SBI platform are close to staggering.? Corporations pay well to collaborate with Dachis on the SBI as it adds more and more capabilities.?The basic ?SBI has been made available for free to the public?since September, providing information and graphing the social communications of major corporations around the world, ranking them on their effectiveness.? (Top dog??News Corp, owned by Rupert Murdoch)
Starting with 2,000 corporations worldwide, the SBI began to scrape 100 million social sources, pulling in conversations and links and analyzing the language of those tweets, posts and comments and adding overlays of dozens of other data sources.? Today more than 30,000 companies and brands are analyzed by the SBI platform.? According to Dachis Group each day more than 50 million ?brand relevant? social network messages are analyzed.
Courtney Boyd Myers, writing last September in The Next Web, described the SBI as: ?derived from company, employee, partner/vendor,?customer, engaged market and influencer data, and it is sourced from scraping sites like?Twitter, Facebook, Wikis, YouTube, forums,?and blogs as well as data?buys, data partnerships, company contributions, and its?own internal data team.?It had over 100 of the world?s largest companies participating in its?early access program to help cement the data and gain insights as to how the data is?used.?
?Social listening? platforms like Radian6 provide data about keywords.? Assuming you define your keywords correctly, there?s a lot you can learn.? But it?s a big like playing 20 Questions?you have to ask the right question to get a worthwhile answer.? SBI is a ?big data? platform that grabs a huge portion of the relevant social communications of a brand?s ?business social graph? and from this enormous data set you can query, organize, drill down, and slice and dice the entire data set.
This pushes much farther towards a new standards for social media attribution.? How effective is a specific marketing campaign?? Which events affected a brand?s perception in the southeastern US?? What messages were triggered by a Facebook promotion?
The SBI platform extends into China, Russia and other foreign countries, further complicating the problem of gathering this morass of big data, wrestling it to the ground and beating it into coherent shape enough to provide analysis and attribution for a brand or corporation.
In the midst of the SXSW swirl this month, I sat with Erik Huddleston, CTO and EVP-Products and Craig Bromberg, Vice President of Business Development for Dachis Group and talked with them about the challenge of measuring the social influence of corporations.
The fundamental question is, given the huge morass of unstructured social communication about a brand, realistically how can anyone measure ?social influence??
?Measuring is a big problem,? Huddleston granted, ?but attribution is a much bigger one.?
Social messages are what are called ?unstructured data,? meaning it travels with almost no metadata that relates with other messages. ?Structured data would be like data from a spreadsheet or from a database.? Unstructured data has to be harvested and then evaluated with natural language processing, semantic analysis, and machine learning algorithms in order to interpret what the data mean.
This is akin to taking all the rocks in the Yosemite National Park and carefully reviewing each one for size, shape, mineral content, location, relationship to other rocks and so on.
?From the NLP and so on we build what we call a brand vocabulary index,? said Huddleston.? ?This is the taxonomy of meaning of the brand?the words, the ideas, the phrases that the brand uses, and that people use in talking about the brand.? In this way we?re trying to understand conversations, not just keywords.?
?Radian6 and others track and find keywords,? Bromberg explained.? ?We?re not saying that?s not valuable?it is.? There is a more important opportunity to analyze the performance of a brand or a company in the conversations and the context they provide.?
?BP could have used Radian6 to analyze social conversations when their oil platform was leaking,? Bromberg continued.? ?But they didn?t know which of the five or six methods of social media crisis management were working, and how they were working in different geographies, precisely on what platforms.?? That?s what the SBISaaS platform is designed to do.?
Huddleston used a term coined by Jeff Dachis, the ?social business graph,? which they take to mean the connections and relationships of a brand or corporation to people across social communications.? SBI builds a map of the social business graph of a corporation across all of the messaging that relates to the brand vocabulary.
?The SBI helps our client?s aggregate social media conversations into a system of record,? said Huddleston.? ?From this they can look into the performance of their campaigns and see what measures they can take to reach the full potential of the subscriber set in each social platform.?
?Advocacy is a perplexing and seductive problem,? Bromberg pointed out.? ?Every company has to create content programming, and social media represents an opportunity to use measure this programming.? They key is that we?re now able with SBI to not just measure ideas like sentiment and trending, but we can follow influence down to specific conversations.? This isn?t just measurement; we?re drilling down to provide attribution.?
?When you get the complete picture like this it allows you to see how all of your communications are actually working in the market,? Bromberg continued.? ?With this you see the power of advertising receding and the power of advocacy becoming much more important.? It gives you answers to questions of ?how do we reach them??
Dachis Group says it is currently working with 40% of Fortune 500 companies.? When it began working on the SBI in 2010, Dachis approached a selected group of companies and asked them to collaborate by integrating internal data with the social data that the SBI would collect and helping think through how to model the data to make it useful.
So how does a platform like the SBI deliver a real understanding of ?social influence??
?There are two answers to that,? said Huddleston with a smile. ?The first is that we gather the data and figure out what it means, then (the client) can figure out the value from that meaning according to their existing measures.? Proctor and Gamble has a long track record of modeling what certain actions and chains of action mean to a brand in the marketplace.?
?If Nokia and Microsoft want to reposition Nokia as a smartphone rather than a value brand phone they come to the table looking for specific ways to use social to communicate to achieve their goals.?
?Second,? Huddleston continued, ?then we help customers do this, figure out what the attribution means to them.? We?re concerned with business outcomes, how this directly drives our client?s businesses.? We?ve got the biggest social strategy group in the world to help them do this.?
Still he admitted that we?re standing at the dawn of really understanding how communication in social networks drives real business outcomes.
?It?s just too early in this,? he said.? ?There are just not solid models of ROMI (return on marketing investment).? I?m sure we?ll see best practices emerge about how to truly accurately measure return on investment, but its way too early in the game for that.?
Huddleston smiled.?? ?We?re just over a year into it.?
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