planetarium ethical: September 2012

Saturday, September 29, 2012

Great Ideas To Build Your Website Marketing | Kimmo Nuotio's HOT ...

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Be sure to offer unique promotions and rewards. One thing you could do is hide words in an article, and let potential customers search for them. Offer a prize or discount as an incentive for them to participate. If your customers like you and your site, they are more likely to buy something from you.

TIP! Always provide the information and answers that customers are seeking and make it easy to find. If you have a website with just one page it will fail miserably.

Internet promotion has become a very popular trend in marketing. It may be the future of marketing and is surely going to be here for a while. Increase your earnings by following the advice in this guide.

Be sure to include a strong, persuasive call to action in any email you send to your customers. Buying services, visiting web pages or subscribing to certain magazines are a few ways that your clients can be engaged. The important thing is to have an action you?d like them to take. This also gives you a nice metric to track the effectiveness of your marketing campaigns.

TIP! Try exploring mobile marketing. This gives you a chance to give visitors to your site a way to get alerts via text about discounts or new products.

One absolute Online marketing necessity is information security. You need to take every possible step to protect your customers? information when they buy from you. Always make sure that their security is a priority with you so that they will see you as a trusted source to work with.

Be aware of all of your competition. You can easily check out your competitor?s web site and see what features they have. You can also investigate their traffic stats and compare them to your site.

TIP! Consider creating a section on your website for frequently asked questions. You can make your customers feel more comfortable and increase sales by answering their questions right away.

If you want to run a good advertising campaign, emphasize instant gratification. Time is sometimes given more priority as opposed to saving money, it is then important to make sure that you let customers know you do things in a quick manner.

Planning you website may seem very time consuming, but it is very important for your business. Analyze your primary interests and what really makes you tick before deciding which one to focus on. Find a topic you can base a website on that is familiar to you and what you like. Once you have a solid goal for the content of your website, it is easier to achieve marketing goals.

TIP! Rather than marketing your site as a business, you can market it as a social organization or club. Your site will see increased traffic if people return to talk and chat with other fellow customers.

A product FAQ is a must for your site. Offer an answer to each question, and mention products you offer as a solution to the problem when it is appropriate. Come up with questions that answer a customer?s thoughts without being too obvious that you are using your products to do it.

When you use email as a regular form of communication with your customers, make sure you change your links on a regular basis. Anything that is the same will only lead to your customers ignoring the information you are trying to present to them. Even a little bit of variety in your email links will keep the recipient?s attention from wandering.

TIP! You may be able to enhance your website?s appeal by doing some research on psychology studies that analyze how the design of a web page and the use of Internet marketing elements influence a person?s opinion of the site. The way people see your site can have a big impact on whether they decide to buy from you.

As far as Online marketing goes, you should never put the eggs into one single basket. You will find that a lot of internet promotion techniques have to do with diversity, and while you don?t want to spread yourself too thinly, you also want to have alternative options. Keep working at your regular job until you are bringing in enough income to quit.

Make your site accessible to various parts of the world. Making your site available in different languages can be very savvy. This method can dramatically increase the amount of traffic you get around the world. Customers will be far more likely to purchase your products and services if you offer the information in their own languages.

Try and make all your banner advertisements look unique. The more appealing and original your banner ad appears, the more people you?ll have clicking on it.

Your competition plays a big role in your Internet marketing campaign. Find out how their website is doing, what is liked about it, and what they may be doing wrong. You?ll find out a lot when you?re watching others. Learn from their mistakes and make your site more complete and original.

TIP! Give rewards to your customers for referring others to your site. If you ask for five referrals in exchange for free services or a rebate, you will surely increase your sales exponentially.

You should always include coupons and/or free samples in your shipping boxes that relate to the product that you are sending to the customer. This can increase customers? appreciation of your products and give them an additional reason to return to your site.

Video marketing is a good way to get your business Internet exposure. Use keywords in the descriptions and captions to increase the visibility of your website. Using a creative title and a special picture can grab potential customers? attention and may produce sales.

TIP! To be a successful Internet marketer, don?t make the mistake of copying others. The search engines are wise to what folks are doing to circumvent the system, and are adept at identifying duplicated content and punishing offenders.

Capitalize on viral videos to drive a lot of traffic to your site. You will need to test your brain and think a little unconventionally if you want to make a video that can hold the attention of thousands or maybe millions of people. When it?s done right, you will reap the results in increased sales higher than other marketing efforts.

The ads you use should be full of emotional descriptions. It will help you to become a recognized brand. Using words like ?protection? or ?relief? will make a customer feel a sense of security from your product and a desire to purchase it.

TIP! One method for getting new customers is setting up a landing page that allows users to opt-in. It encourages visitors to share their email address.

As mentioned previously, knowledge is power when it comes to Website marketing. Your profits will climb now that you know what to do with these web marketing suggestions. You will also be able to employ your own techniques. You should keep these things in mind and reap the benefits

You will avoid a lot of disappointment if you think of your Internet marketing project as a hobby rather than a full-time occupation. You may want to turn it into a career if it turns out that you are talented in this area, but when you are just starting out, it should be seen as something fun rather than something that is profitable.?

While some SEO tasks are best left to professionals, there are many things that you can do to optimize your site without additional help. By following the advice contained ...

An important SEO tip is to keep an eye on your search rankings. Check your rankings frequently. Otherwise, you won't know if your SEO techniques are producing results. You can ...

Keeping your finger on the emotional pulse of your intended audience regarding online activities and promotions is crucial to your ability to design successful market strategies in the future. ...

If you can write well, submit articles about your business to websites and magazines that accept such submissions. Always include your contact and business information within any articles you ...

Two key words that you should keep in mind while marketing are "easy" and "simple". People tend to dislike products that seem fussy or complicated, so describing them with ...

Build Increased Site Traffic With These SEO Ideas

Seo Advice That Will Build Traffic For Your

Internet Marketing Tips To Build Your Business

Find The Best Ideas For Internet Marketing

Reach Your Customers With These Internet Marketing Ideas

Technorati Tags: Online Marketing

Build Increased Site Traffic With These SEO Ideas While some SEO tasks are best left to professionals, there...
Seo Advice That Will Build Traffic For Your Website An important SEO tip is to keep an eye on...
Internet Marketing Tips To Build Your Business Keeping your finger on the emotional pulse of your intended...
Find The Best Ideas For Internet Marketing If you can write well, submit articles about your business...
Reach Your Customers With These Internet Marketing Ideas Two key words that you should keep in mind while...

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Source: http://www.kimmonuotio.com/seo-tips-and-seo-consulting/internet-website-marketing/great-ideas-to-build-your-website-marketing/

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How can I build trust in my boyfriend when I've ... - Marriage Right

By Gary Chapman

Q: ?I was previously in a very emotionally/mentally abusive relationship. My current boyfriend and I are very serious and are working on preparing for marriage. He loves the Lord and me very much, what more could I ask for ? but yet I still fear he?s going to abuse me like my previous boyfriend. He?s very patient with me and loving and kind through my trust issues, which I thank God for ? other than prayer, are there any exercises we can do to build trust??

A:?It?s rather normal that when you?ve been in an abusive relationship?you tend to carry that distrust into the next relationship. In a sense, it?s unfair to the other person because they are a different person. But it?s normal because when you?re hurt emotionally by someone, you anticipate when they are going to let loose and be abusive.?I think this is not so much something the two of you can do together, though, I think you can be open and talk about it together.

One of the things you can do is get up every morning and say, ?I am not dating so and so, I am now dating so and so.? Consciously remind yourself that the man you are dating is a different person and it?s that reminder that builds in your mind a pattern of anticipating different things from the new person.

You can also try telling yourself, ?I have these feelings and emotions that come sometimes but I?m not going to let those control me; I?m going to accept the kind and loving response I am receiving from the person I?m now dating.?

Gary Chapman

Gary Chapman, PhD, is the author of the bestselling The 5 Love Languages series, which has sold more than 7 million worldwide and has been translated into 40 languages. Dr. Chapman travels the world presenting seminars on marriage, family, and relationships, and his radio programs air on more than 300 stations. He lives in North Carolina with his wife, Karolyn. For more information visit 5lovelanguages.com.

Posted in Dating, Q&A | Tagged Dating, emotionally abusive, engaged, fear, Q&A, relationships, trust |

Source: http://www.startmarriageright.com/2012/09/how-can-i-build-trust-in-my-boyfriend-when-ive-been-abused-in-the-past/

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Thursday, September 27, 2012

Rowling's first novel for adults goes on sale

An employee adjusts copies of "The Casual Vacancy" by author J.K. Rowling at a book store in London, Thursday, Sept. 27, 2012. British bookshops are opening their doors early as Harry Potter author J.K. Rowling launches her long anticipated first book for adults. Publishers have tried to keep details of the book under wraps ahead of its launch Thursday, but "The Casual Vacancy" has gotten early buzz about references to sex and drugs that might be a tad mature for the youngest "Potter" fans. (AP Photo/Matt Dunham)

Copies of the "The Casual Vacancy" by author J.K. Rowling stand on a trolley ready to go on the shelves at a book store in London, Thursday, Sept. 27, 2012. British bookshops are opening their doors early as Harry Potter author J.K. Rowling launches her long anticipated first book for adults. Publishers have tried to keep details of the book under wraps ahead of its launch Thursday, but "The Casual Vacancy" has gotten early buzz about references to sex and drugs that might be a tad mature for the youngest "Potter" fans. (AP Photo/Matt Dunham)

Copies of the "The Casual Vacancy" by author J.K. Rowling rest on a chair behind the sales counter to go on the shelves at a book store in London, Thursday, Sept. 27, 2012. British bookshops are opening their doors early as Harry Potter author J.K. Rowling launches her long anticipated first book for adults. Publishers have tried to keep details of the book under wraps ahead of its launch Thursday, but "The Casual Vacancy" has gotten early buzz about references to sex and drugs that might be a tad mature for the youngest "Potter" fans. (AP Photo/Matt Dunham)

Copies of the "The Casual Vacancy" by author J.K. Rowling are displayed on shelves at a book store in London, Thursday, Sept. 27, 2012. British bookshops are opening their doors early as Harry Potter author J.K. Rowling launches her long anticipated first book for adults. Publishers have tried to keep details of the book under wraps ahead of its launch Thursday, but "The Casual Vacancy" has gotten early buzz about references to sex and drugs that might be a tad mature for the youngest "Potter" fans. (AP Photo/Matt Dunham)

A light from a video camera shines on copies of the "The Casual Vacancy" by author J.K. Rowling displayed on shelves at a book store in London, Thursday, Sept. 27, 2012. British bookshops are opening their doors early as Harry Potter author J.K. Rowling launches her long anticipated first book for adults. Publishers have tried to keep details of the book under wraps ahead of its launch Thursday, but "The Casual Vacancy" has gotten early buzz about references to sex and drugs that might be a tad mature for the youngest "Potter" fans. (AP Photo/Matt Dunham)

LONDON (AP) ? British bookshops opened their doors early Thursday and some grown-up Harry Potter fans lined up overnight as J.K. Rowling launched her long-anticipated first book for adults, "The Casual Vacancy."

The lines were shorter and the wizard costumes missing, but the book was published to some of the same fanfare that greeted each Potter tome, with stores wheeling out crates of the books precisely at 8 a.m. as part of a finely honed marketing strategy.

Published five years after the release of the last book in the boy wizard saga, "The Casual Vacancy" is already at No. 1 on Amazon's U.S. chart, and bookmaker William Hill put 2-1 odds on it outselling "Harry Potter and the Deathly Hallows," which shifted 2.6 million copies in Britain on its first day.

Many of the early buyers were Harry Potter fans who, like the author, have moved on to more adult fare.

"I just like how much excitement there is about a book," said 23-year-old Grace Proctor, a "massive" Potter fan who was first to buy the book at one London store.

"I think there are going to be people who will hate it just because they can hate it," she said. "But she's such an amazing writer, I don't think she can go wrong."

A story of ambition, envy and rivalry set in the fictional English village of Pagford, the novel recounts the civic warfare sparked when the unexpected death of a town official leaves a vacancy on the governing body. Characters set on a collision course range from the affluent lawyer Miles Mollison to the Weedons, a ramshackle clan living in The Fields, the run-down housing project on the edge of town.

Rowling has said she was aiming for Dickensian sweep in the multi-character saga, whose doses of sex, satire and swearing mark a distinct departure from wholesome Harry.

Reviews have been mixed. The Associated Press judged it a challenging but rewarding read full of emotion and heart. AP's Deepti Hajela said that while its troubled characters mean "this isn't a book that's easy to fall in love with ... But what could have been an unreadable story becomes something else in Rowling's hands, thanks to her gift of being able to make her characters complex and really, just human."

The New York Times' influential critic, Michiko Kakutani, was damning.

"The real-life world she has limned in these pages is so willfully banal, so depressingly cliched that 'The Casual Vacancy' is not only disappointing ? it's dull," she said.

The Guardian newspaper's reviewer, Theo Tait, said it was "no masterpiece, but it's not bad at all: intelligent, workmanlike, and often funny."

The Independent's Boyd Tonkin found the sometimes "long-winded and laborious" writing soared when Rowling focused on her teenage characters.

Others, though, felt the lack of likable characters might alienate readers, and Daily Mail reviewer Jan Moir slammed Rowling's stark focus on Pagford's haves and have-nots as the work of a "left-leaning demagogue" painting "a bleak and rather one-sided vision of life in modern England."

It's likely nothing Rowling publishes will ever match the success of the Potter books, which have sold more than 450 million copies around the world.

But booksellers are confident "The Casual Vacancy" will be one of the year's best-sellers, whatever reviewers say.

"A lot of children have grown up with Harry Potter. They're now adults who love books," Susan Sinclair, divisional manager for the Foyles bookstore chain, said.

"I think it's going to be a really big seller at Christmas. It'll be an easy gift ? but also a good one."

___

Jill Lawless can be reached at http://Twitter.com/JillLawless

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-09-27-Britain-Rowling/id-e95b731e6d05400bbda77dbd6dccb5cf

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Looking for financial / tax advice in Brisbane

First time poster here, been in Aus now for over a year, loving it but have to do my first tax return. Not earned a lot this tax year and have a 50% ownership of a property in the UK and need to know how to process that. Firm believer in word of mouth, anyone have anyone they recommend?
Live in Holland Park, closer the better but anywhere within reasonable driving distance is ok

Source: http://www.pomsinoz.com/forum/money-finance/163762-looking-financial-tax-advice-brisbane.html

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Wednesday, September 26, 2012

Romney, Obama zero in on Ohio, a GOP must-win

FILE - In this Sept. 17, 2012 file photo, President Barack Obama greets people after speaking at a campaign event in Cincinnati, Ohio. Ohio is the presidential race's undisputed epicenter, and it's tilting toward Barack Obama. The revival of the local economy and the popularity of Obama's auto industry bailout are hampering Mitt Romney's call for Ohioans to return to the GOP-leaning ways that were crucial to George W. Bush. (AP Photo/Carolyn Kaster, File)

FILE - In this Sept. 14, 2012 file photo, Republican presidential candidate, former Massachusetts Gov. Mitt Romney campaigns in the rain at Lake Erie College in Painesville, Ohio. Ohio is the presidential race's undisputed epicenter, and it's tilting toward Barack Obama. The revival of the local economy and the popularity of Obama's auto industry bailout are hampering Mitt Romney's call for Ohioans to return to the GOP-leaning ways that were crucial to George W. Bush. (AP Photo/David Richard, File)

FILE - This Oct. 31, 2004 file photo shows President George W. Bush speaking to supporters at a campaign rally at the Great American Ball Park, in Cincinnati. Ohio is the presidential race's undisputed epicenter, and it's tilting toward Barack Obama. The revival of the local economy and the popularity of Obama's auto industry bailout are hampering Mitt Romney's call for Ohioans to return to the GOP-leaning ways that were crucial to George W. Bush. (AP Photo/Pablo Martinez Monsivais, File)

VANDALIA, Ohio (AP) ? Ohio has emerged as the presidential race's undisputed focus. Barack Obama and Mitt Romney are making multiple stops this week alone in a state that's trending toward the president, endangering Romney's White House hopes.

The popularity of Obama's auto industry bailout and a better-than-average local economy are undermining Romney's call for Ohioans to return to their GOP-leaning ways, which were crucial to George W. Bush's two elections. Ohio has 18 electoral votes, seventh most in the nation, and no Republican has won the White House without carrying it.

Romney is scrambling to reverse the polls that show Obama ahead. On Tuesday, he made the first of his four planned Ohio stops this week, joining his running mate, Rep. Paul Ryan, for a rally near Dayton. On Wednesday, Obama will visit the college towns of Kent and Bowling Green, and Romney's bus tour will stop in the Columbus, Cleveland and Toledo areas.

"If this president persists on the road of making it harder and harder for small businesses to grow and thrive, he's going to slowly but surely weaken our economy and turn us into Greece," Romney told supporters Tuesday in Vandalia. He said the Obama administration has put government between patients and their doctors, and is picking winners and losers in private business.

"That is not the America that built Ohio!" Romney declared.

His tone was urgent, but the points were standard campaign language from Romney. His allies hope they will start resonating in this crucial state.

Not even Florida has seen as many presidential TV campaign ads as Ohio, and neither nominee goes very long without visiting or talking about the state. When Obama touted his "decision to save the auto industry" on CBS' "60 Minutes" on Sunday, he mentioned not the major car-making state of Michigan but Ohio, which focuses more on car parts. "One in eight jobs in Ohio is dependent on the auto industry," Obama said.

Four new polls underscore Romney's serious problems in Ohio. Surveys by NBC and Fox News found Obama ahead by 7 percentage points. A poll by a group of Ohio newspapers showed him leading by 5. And a Washington Post poll released Tuesday found the president leading Romney by 8 points. All of Obama's leads were outside the polls' margins of error.

One problem for Romney is that Ohio's 7.2 percent unemployment rate is below the national average, as the Republican governor, John Kasich, often reminds residents.

"We are up 122,000 jobs," Kasich told a panel during the Republican convention last month. "The auto industry job growth is 1,200," he said, perhaps trying to play down that sector's role.

Kasich says he supports Romney and Ohio would do even better if Obama were replaced. But the governor's understandable pride in the state's job growth runs counter to Romney's message that Obama is an economic failure.

House Speaker John Boehner, from the Cincinnati area, told reporters last week in Washington: "One of the things that probably works against Romney in Ohio is the fact that Gov. Kasich has done such a good job of fixing government regulations in the state, attracting new businesses to the state."

"People are still concerned about jobs in Ohio," Boehner said, "but it certainly isn't like you see in some other states."

Still, the Fox News poll suggests there's room for Romney to advance. Nearly one in three Ohio voters said they are "not at all satisfied" with the way things are going in the country, and an additional 26 percent are "not very satisfied." Only 7 percent are "very satisfied," and 34 percent are "somewhat satisfied."

Romney is trying to tap that discontent. But he's having mixed success with his chief target: white, working-class voters who are socially conservative and often have union backgrounds. A generation ago they were called "Reagan Democrats."

In 2009, Obama's administration used billions of taxpayer dollars to keep General Motors and Chrysler afloat while they reorganized through bankruptcy. Romney said the companies should have been allowed to enter bankruptcy without government help. But an array of officials at the time said the automakers would have gone under without it.

GM still owes the government about $25 billion. But many workers in Ohio and elsewhere consider the auto bailout a success.

It affected thousands of businesses, some of them fairly small, that make products that go into vehicles, new and used. Jeff Gase, a UAW union member who introduced Obama at a Columbus rally last week, credited the president with saving the paint company where he works. "Mom and pop body shops" buy the paint, Gase said, and now his plant is running "full steam ahead."

Romney notes that many Ohio car dealerships went out of business during the industry reorganization.

But he is having trouble connecting with middle-class Ohioans, said Tony Tenorio, who hears political conversations in his job as an Applebee's restaurant manager. In June, when he worked in Elyria, Tenorio said many Ohio residents seemed ready to bail on Obama. Now, working at an Applebee's in the more affluent town of West Lake, Tenorio says those same people seem unmoved by Romney.

The Washington Post poll showed that 36 percent of all Ohio voters said they had been contacted by the Obama campaign, and 29 percent said they had heard from Romney's camp.

Romney campaign political director Rich Beeson told reporters Tuesday that Romney's campaign has 40 offices in Ohio to Obama's 100, but he said Republicans are keeping pace.

"We have an equal number of contacts on the ground," Beeson said. He urged reporters and others to "take into account the quality of the contacts, the number of contacts, not just the staff and offices."

Beeson said Romney has one pitch for all of Ohio's voters: America can't afford four more years of Obama. "We don't have to go in and package a message to different groups," Beeson said.

Pro-Romney TV ads, however, target voters in the coal-rich eastern part of the state with spots criticizing Obama's environmental regulations affecting coal-fired power plants. And other Ohio working-class voters are courted in GOP ads saying Obama hasn't been tough enough on China's protection of its exporters.

Obama is airing ads disputing both claims.

___

Babington reported from Washington.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-09-25-Battleground%20Ohio/id-ae8e07480ec24fdda64c6eff93cfd4e8

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Waitrose TV Reveal Interactive Food Streaming Channel - internet TV

Bracknell (England)-based upmarket supermarket chain Waitrose have revealed their intentions?to launch a cookery-based online TV channel by the end of they year, which they claim?will become the ?first purely food-related online video channel from a retailer?.

Working with Red Bee Media, the channel (set to be simply called??Waitrose TV?) will feature?a range of on-demand online videos from the supermarket?s?contracted celebrity chef?personalities such as Delia Smith, Heston Blumenthal, The Fabulous Baker Brothers, Silvana Franco, and?Dhruv Baker?(MasterChef).

The channel will be made available through?both browsers and portable devices, with?six channels and a ?highlights? stream?featured on the ?hub??to provide a range of?recipes and expert guides,?alongside interviews, informative programming based on ingredients and health, and seasonal content for periods such as Christmas.

Additional features of the hub include a more interactive angle, as customers will be able to ?share? their favourite videos via social networking sites, while Waitrose will aim to make money?from their content by including a ?buy ingredients? button on their videos to serve as a direct link to their online store (and the specific Waitrose ingredients for the featured meals).

Waitrose digital editor Courtney Freedman-Thompson said of the plans: ?We know that our customers are increasingly viewing video content online so we wanted to develop Waitrose TV to provide shoppers with new inspiration and recipe ideas in an engaging way. We?ve made it really easy for shoppers to buy ingredients for the recipes they like, so they can cook them at home. We?re delighted to be working with Red Bee Media on this exciting new initiative.?

Red Bee Media?s creative director Andy Bryant reflected the mood on the other side of the partnership, as he summarised: ?With the dynamic growth of TV across multiple platforms, brands now have exciting opportunities to use online video to grow their business. We?re delighted to be working with Waitrose in helping them to implement their innovative online video ambitions.?

While they are notable for a slightly more expensive selection of foods in their range of outlets, will Waitrose?s effort to create digital content be seen as more universally appealing?

Specialist in Sports, TV Shows, Animation, and the platforms that show them...

Matt

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Brazil seeks Google exec arrest over YouTube video

12 hrs.

Staff , Reuters

SAO PAULO???An elections court in Brazil has ordered the arrest of Google's most senior executive in the country after the company failed to take down YouTube videos attacking a local mayoral candidate.

Google is appealing the order, which follows a similar decision by another Brazilian election judge. In that case, a judge found another senior executive responsible for violating local election law. That decision was overturned last week.

The legal challenges underline broader questions about Google's responsibility for content uploaded by third parties to its websites, such as an anti-Islam video that sparked a wave of protests and violence in the Muslim world.

A spokesman for the regional elections court in Brazil's Mato Grosso do Sul state said on Tuesday that a judge had ordered the arrest of Fabio Jos? Silva Coelho, Google's top executive in Brazil, unless the videos attacking a mayoral candidate were removed.

"Google is appealing the decision that ordered the removal of the video on YouTube because, as a platform, Google is not responsible for the content posted to its site," the company said through a spokesman in Brazil.

The arrest warrants for Google executives follow the filing of criminal charges in March against Chevron Corp and Transocean Ltd and 17 of their employees and executives, in a case that showed the Brazilian justice systems' willingness to target senior executives for alleged misdeeds.

Public prosecutors, who have almost total independence to bring cases in Brazil, are seeking jail terms of up to 31 years in the case, which resulted from a November oil spill. Chevron is the No. 2 U.S. oil company. Transocean is the world's largest offshore oil-drill-rig operator.

'What an idiot'?

In Google's case, judges have held executives responsible for resisting the removal of online videos in violation of a stringent 1965 Electoral Code. The law bans campaign ads that "offend the dignity or decorum" of a candidate.

Earlier this month an electoral court in the state of Paraiba ordered the arrest of another senior Google executive, Edmundo Luiz Pinto Balthazar, after the company refused to take down a YouTube video mocking a mayoral candidate there.

The video clip loaded by the user "Paraiba Humor" seized on a verbal slip by a candidate in a montage remarking, "What an idiot ? give him an F!"

Within days another judge overturned the order to arrest Balthazar, writing that "Google is not the intellectual author of the video, it did not post the file, and for that reason it cannot be punished for its propagation."

The company also defended users' political rights in a statement at the time.

"Google believes that voters have a right to use the Internet to freely express their opinions about candidates for political office, as a form of full exercise of democracy, especially during electoral campaigns," the company wrote.

Google faces frequent legal scrutiny over the limits of users' expression in Brazil, where it opened an office in 2005.

Over the years, the company has received repeated requests from Brazilian authorities to reveal the identity of bloggers and users of its social networking site Orkut, whose posts violated local libel and anti-racism laws.

In the second half of last year, Google removed four Orkut profiles after an electoral court order, the company said on a portion of its website called the Transparency Report.

This story was updated at 8:40 p.m. ET.

(Story by?Brad Haynes?with?Additional reportingby Jeb Blount;?Editing by Tim Dobbyn)?

Source: http://www.nbcnews.com/technology/technolog/brazil-judge-orders-arrest-google-exec-over-youtube-video-1B6097570

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Tuesday, September 25, 2012

IOA polls on Nov 25, Randhir and Chautala vie for top post

New Delhi, Sep 24

The Indian Olympic Association (IOA) will hold its elections Nov 25 with secretary general Randhir Singh most likely taking on newly elected chairman of India Amateur Boxing Federation (IABF) Abhay Chautala for the post of president.

While Randhir has already made his intentions clear, Chautala told IANS Monday that he would indeed contest for the post of president.

"I will contest the elections. If I am given a responsibility, I would certainly carry it out," said Chautala on the sidelines of the IOA executive board meeting.

After the meeting, IOA's acting president Vijay Kumar Malhotra referred to the correspondence between the national Olympic committee and the International Olympic Committee (IOC) and said he believed in perfect relations with the international body, which wanted to know election date by Sep 25.

The term of the IOA ends Oct 10 and to set in motion the poll process a General Body Meeting (GBM) has been called for Oct 18.

To ensure that the electoral college consists of a majority of the national sports federations, as directed by the IOC, the IOA will form a standing committee.

"The IOC had sought information on two issues, one the date of election and the other to ensure National Sports Federations (NSF), whose disciplines are included in Olympic Games, got the majority in the electoral college," Malhotra told reporters at the olympic Bhawan after the meeting.

"The Executive Board today unanimously decided to hold the election on Nov 25. And on the issue of electoral college, a standing committee will be formed to ensure that the NSFs whose disciplines are part of the Olympic Games enjoy majority voting rights," he said.

"The General Body Meeting will decide on the poll procedure. We will appoint a returning officer, who will be a retired judge of a high court or the Supreme Court. We will hold the elections in a transparent way under the IOA constitution and IOC rules and guidelines," he added.

An official each from IOC and Olympic Council of Asia (OCA) will be appointed as observers for the elections.

Malhotra said the General Body Meeting was called on Oct 18 because the next hearing of the case in Delhi High Court on the election procedure is slated for Oct 15.

"The next hearing of the case is Oct 15. We have asked the court that the National Sports Development Code is not a law. We are waiting for the court's reply and will then take a call on the election process," he said.

Source: http://www.prokerala.com/news/articles/a329795.html

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'DWTS: All-Stars' Premieres -- and Competition Is Fierce!

Fourteen seasons in, an all-star version of Dancing With the Stars was just what the doctor ordered. Monday night's Season 14 premiere featured the usual sparkly garb, fun music and wise cracks from its panel of eccentric judges. But it also offered a parade of past contestants with a proven ability to generate buzz—whether by dancing well or some other means.

Source: http://www.ivillage.com/dancing-stars-all-stars-premieres-and-competition-fierce/1-a-489513?dst=iv%3AiVillage%3Adancing-stars-all-stars-premieres-and-competition-fierce-489513

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Spend Your Exotic Cabarete Holiday Vacation At Palm Beach Condo

To individuals who are preparing of obtaining a tour in Palm Beach as well as the nearby attractions in the place, you?ve got to produce certain that you simply uncover the very best accommodation facility ever. Looking for the most competent cabarete rentals can be a should to make sure that you can entirely enjoy your remain in Palm Beach. If you are one of individuals individuals who?re searching for the most effective cabarete vacation rental, you?ll be able to find the correct one particular in Palm Beach Condo. If you are interested to reap the benefits of the offers from Palm Beach Condo, you will find some pertinent specifics you might have to understand first.

Among the greatest factors about the cabarete condo for rent in Palm Beach is the fact that the selections are situated close to refreshing beaches. The location of these condo units are best if you would like to expertise an extremely relaxing rest time. Just several measures from the door, you?ll be able to already smell the refreshing breeze coming from the ocean and view the magnificent beach sceneries.

Furthermore to that, you can find various selections of cabarete apartments available based on the size that you want. If you?re preparing to go to the spot alone, you can take advantage of the single apartment capacity. On the other hand, those who will likely be going to the spot with their partner may also benefit from the double occupancy apartments. You?ll find also some apartments for groups. The choice is entirely all yours.

You?ll be able to count on that the cabarete rentals located in Palm Beach are also composed of total amenities. You?ll be able to take pleasure in the mini bar, recreational facilities, sunbathing location and also the pools readily available right here. Apart from that, there?s also world wide web connection and satellite tv present in these condos. Thus, the facilities present will certainly make you really feel probably the most incredible accommodation ever. Not just that, simply because an accommodating staff are also available. Regardless of your query, rest assured that you is going to be provided with the assistance and also the info which you are seeking.

If you are worrying in regards to the prices of the cabarete vacation rental delivers present in Palm Beach, you should not be. This really is due to the fact that the packages obtainable within this place are really reasonably priced. Specifically, you?ll be able to even uncover some accommodation packages with matching tour in several of the greatest tourist destinations in Palm Beach. You are able to save some quantity of funds from these packages, specifically once you avail of such separately.

Surely, you are not conscious that Palm Beach Condos are among the greatest places to suit your needs to go to should you be seeking incredible caberate condo for rent. In reality, this really is among the very best places with high class accommodation facilities worldwide. You will find even some individuals from different parts of the planet who check out the place a lot more often due to the quality of condos present. It?s advised for you personally to search for cabarete apartments months or weeks prior to your actual pay a visit to within the place to prevent hassle.

Enjoy your tropical Cabarete vacation at Palm Beach Condos and Studios providing beach front 2-bedroom rental apartments and penthouses plus large studios, all with sea view in a quiet area in the middle of Cabarete, Dominican Republic. We provide unique Cabarete rentals for sun seeking holiday-makers. While residing at our beachfront condo rentals you will be able to relish the sea side pool while you are remaining only a few steps from Cabarete?s best restaurants. Check out our company and Cabarete Beach Condo for details!

Source: http://articlereference.net/travel-leisure/spend-your-exotic-cabarete-holiday-vacation-at-palm-beach-condo.html

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Monday, September 24, 2012

XO Communications | Power Fox Communications

Did you know? XO Communications? VoIP and SIP Trunking solutions serve 2,700 cities, 80% of the major metropolitan markets, and more than one million business VoIP users. We are regarded as one of the top business VoIP providers, according to recent reports from industry research firms such as Frost & Sullivan and Infonetics. ? XO. Did you know? Power Fox provides installations/repairs for XO?s, and Contingent Network Customer?s daily. we are proud to have these many #1 Customers.

Source: http://powerfoxcommunications.com/xo-communications/

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AP Exclusive: Neglect ruins Marcos' prized shoes

MANILA, Philippines (AP) ? Termites, storms and neglect have damaged part of former Philippine first lady Imelda Marcos' legendary collection of shoes and other possessions left behind after she and her dictator husband were driven into U.S. exile by a 1986 popular revolt.

Hundreds of pieces of late strongman Ferdinand Marcos' clothing, including the formal native see-through barong shirts he wore during his two-decade rule, have also begun to gather mold and fray after being stored for years without protection at the presidential palace and later at Manila's National Museum, officials told The Associated Press on Sunday.

The Marcoses fled the Philippines at the climax of an army-backed "people power" revolt which became a harbinger of change in authoritarian regimes worldwide. Ferdinand Marcos died in exile in Hawaii in 1989 and his widow and children returned home years later.

They left staggering amounts of personal belongings, clothes and art objects at the palace, including at least 1,220 pairs of Imelda Marcos' shoes.

More than 150 cartons of clothes, dress accessories and shoes of the Marcoses were transferred to the National Museum for safekeeping two years ago after termites, humidity and mold threatened the apparel at the riverside palace. They deteriorated further at the museum after the fragile boxes were abandoned in a padlocked hall that had no facilities to protect such relics and was inundated by tropical rains last month due to a gushing leak in the ceiling, museum officials said.

Museum staffers, who were not aware the boxes contained precious mementoes from the Marcoses, opened the hall on the fourth floor of the building after noticing water pouring out below the door. They were shocked to see Marcos' shoes and gowns when they opened the wet boxes, officials said.

Workers hurriedly moved the boxes to a dry room and some were later brought to a museum laboratory, where a small team of curators scrambled to assess the extent of the damage, a process that may take months given the huge volume of the apparel. Some items have been damaged by termites and mold beyond repair, according to museum curator Orlando Abinion, who is heading the effort.

"We're doing a conservation rescue," Abinion told the AP. "There was termite infestation and mold in past years, and these were aggravated by last month's storm."

"It's unfortunate because Imelda may have worn some of these clothes in major official events and as such have an important place in our history," he said.

AP journalists saw a badly tattered box at the museum filled with damaged and soiled leather bags and designer shoes belonging to Imelda Marcos. Termites had damaged the heel and sole of a white Pierre Cardin shoe. Other shoes were warped out of shape or badly stained.

About 100 of Ferdinand Marcos' barong shirts were squeezed tightly into another box, some still attached to plastic hangers. A white barong shirt on top, with the presidential seal emblazoned on its pocket, had reddish stains and a sleeve was nearly torn off.

Imelda Marcos, now a member of the House of Representatives, was not available for comment Sunday.

Her massive shoe collection, including top U.S. and European brands, astounded the world and became a symbol of excess in the Southeast Asian nation, where many still walked barefoot out of abject poverty.

Ferdinand Marcos' successor, democracy icon Corazon Aquino, accused him of stealing billions of dollars during his 20-year rule and ordered many of his assets seized.

The clothes and shoes of the Marcoses were not among the assets allegedly stolen by them and sequestered by the government following the dictator's fall, according to Presidential Commission on Good Government official Maita Gonzaga. The government has so far recovered $2.24 billion worth of cash, bank accounts and prime real estate from the Marcoses and their cronies, she said.

After the 1986 revolt, Aquino had Imelda Marcos' shoes displayed at the presidential palace as a symbol of the former first lady's lavish lifestyle. The shoes were then removed from public view and stored in the palace basement when Aquino stepped down in 1992.

Mrs. Marcos once claimed most of her foreign-branded shoes were fake, though that has never been independently verified. But the world's fascination with her footwear, including a battery-operated pair that blinked when she danced, has ensured a hefty price tag. A 1990 U.S. charity auction of one pair donated by her fetched $10,000.

Imelda Marcos claimed many of the shoes were gifts from Filipino shoemakers in suburban Marikina city, the country's shoemaking capital. Marikina officials borrowed 800 pairs of her shoes in 2001 for a shoe museum, which has become a tourist spot.

Unapologetic about the past, Mrs. Marcos said her shoes became her best defense.

"They went into my closets looking for skeletons, but thank God, all they found were shoes, beautiful shoes," she told reporters when she inaugurated the shoe museum.

Massive flooding, however, damaged dozens of pairs of Marcos' shoes in Marikina in 2009.

About 765 pairs, including famous brands like Gucci, Charles Jourdan, Christian Dior, Ferragamo, Chanel and Prada, survived the Marikina floods. The shoes, size 8 1/2 to 9, still look remarkably new due to meticulous museum care, which includes displaying them in airtight and dust-free glass cabinets in an air-conditioned gallery, away from direct sunlight. The shoe collection draws a daily crowd of 50 to 100 Philippine and foreign tourists, who almost always leave in awe, museum manager Jane Ballesteros said.

"The first word they utter is 'Wow,' followed by the question, 'Was she able to wear all of these?'" Ballesteros said. "When I say, yes, look at the scratches on the soles, the next reaction is, 'Really?'"

"It's amusing," Ballesteros said. "Her shoes never fail to astound people years after."

Source: http://news.yahoo.com/ap-exclusive-neglect-ruins-marcos-prized-shoes-061813959.html

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First lady: Voting rights is 'movement of our era'

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Source: http://news.yahoo.com/first-lady-voting-rights-movement-era-004506579--election.htmlTony Scott UFC 151 empire state building Todd Akin Hurricane prince harry hunger games

Saturday, September 22, 2012

Domestic Short Hair - Thomas - Large - Adult - Male - Cat | Denver ...

Domestic Short Hair - Thomas - Large - Adult - Male - Cat

Hi! My name is Thomas! I may not chase mice like the cat in your favorite childhood cartoons, but I'm sure to give you just as much laughter and love with my affectionate purrs and excited tail twitches. My purr is sure to soothe you during our quiet nights at home together. I'm looking forward to living with you in my new forever home!

CHARACTERISTICS:
Breed: Domestic Short Hair
Size: Large
Petfinder ID: 24129699

ADDITIONAL INFO:
Pet has been spayed/neutered

CONTACT:
Dumb Friends League | Denver, CO | 303-751-5772

For additional information, reply to this ad or see: http://www.petfinder.com/petnote/displaypet.cgi?petid=24129699

Brought to you by Petfinder.com

Source: http://denver.ebayclassifieds.com/cats-kittens/denver/domestic-short-hair-thomas-large-adult-male-cat/?ad=23517991

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Friday, September 21, 2012

Opera Mini for Android updated with new Smart Page

Android Central

Opera Mini 7.5 has been released, which is the first significant update to the browser since it launched over the spring. Opera Mini now has something called a Smart Page, which provides a broad overview of what's going on online, and includes separate tabs for social, news, and suggested links.

As always, Opera Mini compresses your web viewing so it zips along much more speedily than it would if being processed locally. That's the theory, anyway. Opera's been doing this kind of thing for a long time, and have become pretty good at it. There are some other fancier features, like Link, which syncs up history, bookmarks, and notes from your browsing with the desktop (though that means you've got to be using Opera on your computer too).

Which mobile browser do you use? Is the stock Android browser good enough, or is there something in particular that third parties that you can't get elsewhere? Anyone interested in giving this one a shot?

Source: Opera

Source: http://feedproxy.google.com/~r/androidcentral/~3/PdjrikYmn5g/story01.htm

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Business Networking Social and After Work Happy Hour

Third Workplace: Business Networking Social and After Work Happy Hour

Sept. 20, 2012 from 5:00pm to 6:30pm, Treat Blvd at Jones Rd, Walnut Creek, CA

MORE INFO: thirdworkplace.eventbrite.com/

Thursday Sept. 20, join other business professionals at Third Workplace in Walnut Creek for a Business Networking Social and After Work Happy Hour hosted by Third Workplace. RSVP at thirdworkplace.eventbrite.com/. Free for members of Third Workplace and $5 for guests.

This event at Third Workplace in Walnut Creek is perfect for San Francisco and Bay Area professionals who want to connect with other professionals while enjoying Third Workplace's beautiful space. We will enjoy beers, relax, and get to know each other. Don't miss this opportunity to be social and meet new people at Third Workplace in Walnut Creek just steps from the Pleasant Hill/Contra Costa Centre BART, Avalon luxury Walnut Creek apartments and across the street from Renaissance Club Sport Walnut Creek.

About Third Workplace:
Do you think it's complicated or expensive to get into a professional working environment? Third Workplace provides open workplaces to work by the hour. Choose to pay as you go or save money by selecting a subscription plan. We are the ideal business meeting space and event location for small companies and San Francisco Bay Area professionals. Come in, grab a seat, and get things done. Print, copy, fax...and blazing fast internet are included however you work with us. So come check out Third Workplace on Sept. 20, 2012 during this Happy Hour Event. Network, learn and socialize with other professionals, successful entrepreneurs and business owners who see the value in co-working.

DATE & TIME: Sept. 20, 2012 from 5:00pm to 6:30pm
LOCATION: Third Workplace
Treat Blvd at Jones Rd (FREE garage parking on Sunne Ln)
Walnut Creek, CA 94597
Website: thirdworkplace.eventbrite.com/
Email: contracostacentre@thirdworkplace.com
Phone: (925) 482-0910

Send to Outlook: www.fullcalendar.com/vc.cfm?i=718326

Source: http://www.socialdomain.com/info.php3?id=39792

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HTC unveils two Windows phones, multiple customers

NEW YORK (Reuters) - HTC Corp unveiled on Wednesday two smartphone models running Microsoft Corp's Windows Phone 8 software and said the devices would be available in November through multiple wireless service providers around the world.

The two brightly colored phones -- the Windows Phone 8X and the Windows Phone 8S -- will pit HTC directly against key Microsoft partner Nokia, which earlier this month also launched two colorful Windows phone models.

Like Nokia, HTC is under pressure to generate strong sales from its next round of smartphones as it has lost significant ground to Samsung Electronics and Apple Inc.

With Apple boasting 2 million pre-orders of its latest iPhone before it hits store shelves on September 21, Reticle Research analyst Ross Rubin said it was going to be challenging for HTC to catch up.

However, HTC, which has generated most of its sales from phones based on Google Inc's Android software in recent years, will be able to count on marketing help from Microsoft.

The new devices will be marketed as the "signature" Windows Phone 8 smartphones, Jason Mackenzie, HTC's global head of sales, told attendees at the company's New York launch event, where Microsoft Chief Executive Steve Ballmer also came on stage.

"Consumers are going to love these phones, and we're committed to reaching them in a manner that's clear and direct," Ballmer said.

Shares of HTC climbed as much as 2 percent in early trading in Taipei before erasing the gains being down 0.16 percent by 0216 GMT. The broader market fell 0.42 percent.

Some fund managers were wary of the ability of the new Windows phones to result in much stronger sales for HTC in the fourth quarter, despite their good designs and form factors, as the market share of the Microsoft's operating system remains small.

"Even with the rumored new Android models coming up, HTC's performance will be so-so this year, because its phones are still lagging behind Samsung," said Michael On, a managing director of Beyond Asset Management in Taipei, which does not own HTC shares.

The success of HTC and Nokia Windows Phone 8 devices this holiday shopping season will be crucial to Microsoft, which has been left far behind by Apple and Google in the smartphone software market in the last several years.

Gartner analyst Michael Gartenberg said HTC and Nokia were smart to distinguish the appearance of their devices from iPhone with bright colors as it could make them stand out to customers who want an iPhone alternative.

"The best thing about these device ranges is that neither looks like an iPhone," said Gartenberg, who added that competition between Nokia and HTC will also help to generate some publicity around Windows Phone 8 software.

CARRIER SUPPORT

Taiwan's HTC was able to share more signs of success at its device launch event in New York than did Nokia at its phone launch here earlier this month.

While Nokia did not name any customers for its latest Lumia phones, HTC said that together its two new phones would go on sale at 150 operators in 50 countries around the world.

For example, it said that either the X8 or the XS will go on sale at three of the top four U.S. mobile operators - Verizon Wireless, AT&T Inc and T-Mobile USA.

Until now, HTC has been betting on its One series of phones, but so far this year sales of those phones have failed to keep pace with the Apple's iPhone and Samsung's Galaxy range.

Up to the second half of 2011, when it suffered a sharp decline in its fortunes, HTC, a former contract smartphone maker, had built a strong brand around the world with phones based on Android software.

HTC saw its profit more than halve in the second quarter from a year ago. It also warned of a revenue decline of as much as 23 percent in the third quarter from the previous three months due to macro softness and competition.

The smartphone maker is set to announce third-quarter results on Oct 5.

(Additional reporting by Clare Jim in Taipei; Editing by Gunna Dickson and Muralikumar Anantharaman)

Source: http://news.yahoo.com/htc-unveils-two-windows-phones-multiple-customers-023748721--sector.html

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Thursday, September 20, 2012

Weight gain worry for stressed black girls

ScienceDaily (Sep. 19, 2012) ? Could the impact of chronic stress explain why American black girls are more likely to be overweight than white girls? According to Dr. Tomiyama of the University of California, Los Angeles in the U.S., and her colleagues, higher levels of stress over 10 years predict greater increases in body weight over time in both black and white girls. However, the experience of chronic stress appears to have a greater negative effect on black girls' weight, which may explain racial disparities in obesity levels.

The work is published online in Springer's journal, Annals of Behavioral Medicine.

In the United States, the prevalence of obesity in black populations is 50 percent higher than in whites. This difference is apparent even in childhood, and particularly in female adolescents. In addition, ethnic minorities tend to experience greater psychological stress than whites due, in part, to perceived racial discrimination.

Tomiyama and team looked at whether the experience of chronic stress in young girls over a 10-year period might have an effect on Body Mass Index (BMI), a measure of obesity. They were also interested in whether this effect might be different in white and black teenage girls.

Using data from the National Heart, Lung and Blood Institute's (NHLBI) Growth and Health Study, the researchers assessed the prevalence of obesity in 2,379 black and white girls beginning at age 10 and followed up for 10 years. They also looked at their experience of psychological stress over that time.

Over 10 years, more black girls were overweight or obese than white girls, who reported more stress than black girls. In addition, levels of chronic stress predicted greater weight in both groups. Even though black girls reported less stress overall, the effect of chronic stress on weight was stronger for these girls with one unit increase in stress leading to 0.8 BMI unit increase every two years. Comparatively, one unit of stress led to 0.55 BMI unit increase in white girls.

The authors conclude: "Our study documents a relationship between chronic perceived stress and BMI over a decade of growth in black and white girls. However, the relationship between perceived stress and BMI is stronger in black girls. Psychological stress may lead to weight gain through behavioral pathways, such as increased food consumption and sedentary lifestyles, but also directly through prolonged exposure to biological stress mediators such as cortisol."

Given how ubiquitous stress is, these findings raise the flag that stress may be playing a major role in the obesity epidemic as well as contributing to racial disparities.

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Story Source:

The above story is reprinted from materials provided by Springer Science+Business Media, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

Journal Reference:

A. Janet Tomiyama, Eli Puterman, Elissa S. Epel, David H. Rehkopf, Barbara A. Laraia. Chronic Psychological Stress and Racial Disparities in Body Mass Index Change Between Black and White Girls Aged 10?19. Annals of Behavioral Medicine, 2012; DOI: 10.1007/s12160-012-9398-x

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/living_well/~3/ECX83vf5riE/120919125734.htm

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Rhapsody Android app goes 3.0, adds offline playback

Rhapsody fans with Android handsets, listen up, because your subway rides just got a little more bearable. The latest version of the music streaming service rolled out on the Google Play store this week, bringing with it the promise of downloadable tracks and albums, for your offline listening pleasure. The update also allows you to pick precisely where you want those downloads to go, so you can stream Gaga to your hearts content without eating up your data. More details can be found in the source link below.

Filed under: Cellphones, Mobile

Rhapsody Android app goes 3.0, adds offline playback originally appeared on Engadget on Thu, 20 Sep 2012 12:50:00 EDT. Please see our terms for use of feeds.

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Source: http://www.engadget.com/2012/09/20/rhapsody-android-app-goes-3-0-adds-offline-playback/

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Wednesday, September 19, 2012

Can you legislate anger out of a workplace? ? Business ...

Question: "Our HR department is thinking of levying a policy that would discipline an employee for ?raising his or her voice in anger? when involved in a verbal exchange inside the office. Some here say it?s high time that hotheads learn to debate respectfully so as not to poison the atmosphere, but this seems to reach too far to control worker behavior. I?d love to know what others think before I vote on the policy!? ? Cassandra, Accounts Payable Specialist

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What's So Great About Brushless Motor Power Tools?

Lately there has been a lot of talk in the power tool world about brushless motors. While the technology isn't new to tools, it has recently gained traction due to some high-profile releases by Makita, Milwaukee, DeWalt, and others.

"Brushless motors have been around since the 1960s, being used in industrial and manufacturing applications for [motors that drive] conveyor belts," says Christian Coulis, cordless product manager for Milwaukee Tools. However, Makita was the first company to use them in power tools. "[It was] first in our assembly division in 2003 for the defense and aerospace industries," says Wayne Hart, Makita's communications manager, "and then again in 2009 when we released a brushless three-speed impact driver."

Manufacturers claim that brushless tools have added performance and durability and that they're smarter than the average tool. So what exactly is the technology behind these new motors?

How Old-School Brushed Motors Work

A traditional brushed motor is made up of four basic parts: carbon brushes, a ring of magnets, an armature, and a commutator. The magnets and brushes are stationary, while the armature and commutator rotate together on the motor shaft within the magnets.

When the motor is energized, a charge travels from the battery, through the brushes, and into the commutator. (The brushes are spring-loaded to maintain physical contact with the commutator.) The commutator then passes the charge on to the armature, which is made up of copper windings (they look like bundles of copper wire). The windings are magnetized by the charge and push against the stationary ring of magnets that surround it, forcing the armature assembly to spin. The spin doesn't stop until the charge from the battery stops.

How Brushless Motors Work

A brushless motor loses the brushes and the commutator. And the locations of the magnets and windings are reversed: The magnets are on the conventional motor shaft and the copper windings of the armature are fixed and surround the shaft. Instead of brushes and a commutator, a small circuit board coordinates the energy delivery to the windings.

Because the electronics communicate directly with the stationary windings, the tool adjusts according to the task?which is why the companies market these as "smarter" tools. For example, if you're using a brushless drill to drive screws into Styrofoam, it more readily senses the lack of resistance (compared with a brushed motor) and begins to pull only what little charge it needs from the battery. If the tool then starts putting 3-inch screws into mahogany, it will adjust accordingly and draw more current. By contrast, a brushed motor will always run as fast as it can while in use.

In addition, brushless motors can be more powerful overall. Because the copper windings are on the outside of the motor configuration, there is room to make them larger. Brushless motors also don't have the friction and voltage drop that brushes create by dragging against the spinning commutator. This physical contact results in a continuous energy loss during the operating process.

The net gain is a tool with greater efficiency and more durable motors. So it goes without saying that every power tool will have a brushless motor in it by the end of the year, right? Not a chance, Milwaukee's Coulis says.

"While the benefits of brushless technology are vast, manufacturers encounter extreme cost barriers due to the added cost of the motor and electronics that it takes to manage the motor properly," she says. In other words, they're expensive, and so brushless motors are better suited to benefit pros who can shell out the big bucks for a tool that they're going to use every day. Brushless motors are here to stay, but it will probably be a while before the technology filters down to all power tools for weekend DIYers.

Source: http://www.popularmechanics.com/home/reviews/news/whats-so-great-about-brushless-motor-power-tools?src=rss

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